{"id":4201,"date":"2018-09-27T13:59:34","date_gmt":"2018-09-27T13:59:34","guid":{"rendered":"https:\/\/plumconsulting.co.uk\/spectrum-management\/modele-de-la-valeur-dentreprise\/"},"modified":"2019-12-05T15:55:25","modified_gmt":"2019-12-05T15:55:25","slug":"modele-de-la-valeur-dentreprise","status":"publish","type":"page","link":"https:\/\/plumconsulting.co.uk\/fr\/spectrum-management\/modele-de-la-valeur-dentreprise\/","title":{"rendered":"Mod\u00e8les d\u2019estimation de la valeur totale du spectre pour l\u2019entreprise"},"content":{"rendered":"<p>Le mod\u00e8le d\u2019\u00e9valuation de la valeur totale pour les entreprises \u00e9value la valeur du spectre d\u2019un point de vue commercial. L\u2019objectif est de comprendre combien de b\u00e9n\u00e9fices le spectre en question g\u00e9n\u00e9rera pour un op\u00e9rateur mobile pendant la dur\u00e9e de la licence. Estimer la valeur du spectre implique d\u2019analyser l\u2019impact sur les b\u00e9n\u00e9fices suite aux modifications des redevances d\u2019utilisation du spectre au cours de la p\u00e9riode de mod\u00e9lisation. Il est suppos\u00e9 que le spectre constitue un intrant gratuit dans l\u2019entreprise.<\/p>\n<p>Un mod\u00e8le de flux de tr\u00e9sorerie actualis\u00e9s (DCF) est g\u00e9n\u00e9ralement utilis\u00e9 et implique deux composantes :<\/p>\n<ul>\n<li>le chiffre d\u2019affaires\u00a0 : recettes totales estim\u00e9es en fonction de la demande actuelle et future (abonn\u00e9s, revenus moyens par utilisateur [ARPU]), des conditions du march\u00e9 (concurrence) ;<\/li>\n<li>les co\u00fbts\u00a0 : co\u00fbts de r\u00e9seau (r\u00e9seau d\u2019acc\u00e8s radio, r\u00e9seau central), d\u00e9penses hors r\u00e9seau (vente, frais g\u00e9n\u00e9raux, frais administratifs, taxes).<\/li>\n<\/ul>\n<p>La figure ci-dessous pr\u00e9sente une approche simplifi\u00e9e de la mod\u00e9lisation DCF.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4347 size-large\" src=\"https:\/\/plumconsulting.co.uk\/wp-content\/uploads\/2018\/09\/Slide-3-1024x642.jpg\" alt=\"\" width=\"640\" height=\"401\" srcset=\"https:\/\/plumconsulting.co.uk\/wp-content\/uploads\/2018\/09\/Slide-3-1024x642.jpg 1024w, https:\/\/plumconsulting.co.uk\/wp-content\/uploads\/2018\/09\/Slide-3-300x188.jpg 300w, https:\/\/plumconsulting.co.uk\/wp-content\/uploads\/2018\/09\/Slide-3-768x482.jpg 768w, https:\/\/plumconsulting.co.uk\/wp-content\/uploads\/2018\/09\/Slide-3.jpg 1306w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>La valeur actuelle nette (VAN) du flux de b\u00e9n\u00e9fices de l\u2019op\u00e9rateur est alors calcul\u00e9e et attribu\u00e9e au portefeuille de spectre de l\u2019op\u00e9rateur. Il est suppos\u00e9 que tous les b\u00e9n\u00e9fices proviennent de l\u2019utilisation du spectre, m\u00eame si, dans la pratique, une partie de cette valeur provient d\u2019autres facteurs intangibles (tels que la marque et la r\u00e9putation de l\u2019entreprise aux yeux des clients) difficilement quantifiables. Cette VAN peut \u00eatre consid\u00e9r\u00e9e comme la valeur totale du spectre pour l\u2019entreprise et la limite maximale de ce que l\u2019op\u00e9rateur est pr\u00eat \u00e0 payer pour le spectre. Un prix sup\u00e9rieur \u00e0 cette limite signifierait que l\u2019op\u00e9rateur en question ferait faillite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mod\u00e8le d\u2019\u00e9valuation de la valeur totale pour les entreprises \u00e9value la valeur du spectre d\u2019un point de vue commercial. L\u2019objectif est de comprendre combien de b\u00e9n\u00e9fices le spectre en question g\u00e9n\u00e9rera pour un op\u00e9rateur mobile pendant la dur\u00e9e de la licence. Estimer la valeur du spectre implique d\u2019analyser l\u2019impact sur les b\u00e9n\u00e9fices suite aux<a href=\"https:\/\/plumconsulting.co.uk\/fr\/spectrum-management\/modele-de-la-valeur-dentreprise\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3691,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4201","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mod\u00e8les d\u2019estimation de la valeur totale du spectre pour l\u2019entreprise - Plum Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plumconsulting.co.uk\/fr\/spectrum-management\/modele-de-la-valeur-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mod\u00e8les d\u2019estimation de la valeur totale du spectre pour l\u2019entreprise - Plum Consulting\" \/>\n<meta property=\"og:description\" content=\"Le mod\u00e8le d\u2019\u00e9valuation de la valeur totale pour les entreprises \u00e9value la valeur du spectre d\u2019un point de vue commercial. L\u2019objectif est de comprendre combien de b\u00e9n\u00e9fices le spectre en question g\u00e9n\u00e9rera pour un op\u00e9rateur mobile pendant la dur\u00e9e de la licence. 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