{"id":5768,"date":"2021-03-12T13:52:21","date_gmt":"2021-03-12T13:52:21","guid":{"rendered":"https:\/\/plumconsulting.co.uk\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/"},"modified":"2021-03-12T14:38:23","modified_gmt":"2021-03-12T14:38:23","slug":"online-advertising-navigating-the-issues-and-the-regulatory-landscape","status":"publish","type":"post","link":"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/","title":{"rendered":"Publicit\u00e9 en ligne: parcourir les enjeux et le paysage r\u00e9glementaire."},"content":{"rendered":"\n<p>La publicit\u00e9 en ligne est un catalyseur de l&#8217;\u00e9conomie num\u00e9rique qui joue un r\u00f4le majeur dans les nombreux services num\u00e9riques dont b\u00e9n\u00e9ficient aujourd&#8217;hui les consommateurs. Cependant, \u00e0 mesure que l&#8217;industrie s\u2019est d\u00e9velopp\u00e9e en taille et en sophistication, les pr\u00e9occupations concernant les aspects nuisibles de la publicit\u00e9 en ligne ont mis en lumi\u00e8re certains rouages du secteur. L\u2019\u00e9volution rapide de cette industrie et les probl\u00e8mes multiformes qui peuvent survenir signifient qu&#8217;il existe des limites dans le cadre r\u00e9glementaire actuel. Une coop\u00e9ration plus \u00e9troite entre les autorit\u00e9s de r\u00e9gulation et les organismes du secteur, ainsi qu&#8217;une plus grande transparence et une meilleure surveillance des plateformes num\u00e9riques sont n\u00e9cessaires. Une meilleure \u00e9ducation des consommateurs et des m\u00e9canismes plus uniformis\u00e9s pour signaler les publicit\u00e9s inappropri\u00e9es peuvent \u00e9galement aider \u00e0 att\u00e9nuer les pr\u00e9judices et \u00e0 am\u00e9liorer les r\u00e9ponses r\u00e9glementaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 en ligne est un catalyseur de l&#8217;\u00e9conomie num\u00e9rique qui joue un r\u00f4le majeur dans les nombreux services num\u00e9riques dont b\u00e9n\u00e9ficient aujourd&#8217;hui les consommateurs. Cependant, \u00e0 mesure que l&#8217;industrie s\u2019est d\u00e9velopp\u00e9e en taille et en sophistication, les pr\u00e9occupations concernant les aspects nuisibles de la publicit\u00e9 en ligne ont mis en lumi\u00e8re certains rouages du<a href=\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Read our latest Plum Insight on online advertising: navigating the issues and the regulatory landscape","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[163],"tags":[55,102,250,364],"class_list":["post-5768","post","type-post","status-publish","format-standard","hentry","category-plateformes-numeriques","tag-digital-platforms","tag-advertising","tag-online-advertising","tag-online-harms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicit\u00e9 en ligne: parcourir les enjeux et le paysage r\u00e9glementaire. - Plum Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 en ligne: parcourir les enjeux et le paysage r\u00e9glementaire. - Plum Consulting\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 en ligne est un catalyseur de l&#8217;\u00e9conomie num\u00e9rique qui joue un r\u00f4le majeur dans les nombreux services num\u00e9riques dont b\u00e9n\u00e9ficient aujourd&#8217;hui les consommateurs. Cependant, \u00e0 mesure que l&#8217;industrie s\u2019est d\u00e9velopp\u00e9e en taille et en sophistication, les pr\u00e9occupations concernant les aspects nuisibles de la publicit\u00e9 en ligne ont mis en lumi\u00e8re certains rouages du[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"Plum Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-12T13:52:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-12T14:38:23+00:00\" \/>\n<meta name=\"author\" content=\"Laura Wilkinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@plumconsulting\" \/>\n<meta name=\"twitter:site\" content=\"@plumconsulting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Wilkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\"},\"author\":{\"name\":\"Laura Wilkinson\",\"@id\":\"https:\/\/plumconsulting.co.uk\/#\/schema\/person\/c6e6f157e513361613e0a1b50c0ac913\"},\"headline\":\"Publicit\u00e9 en ligne: parcourir les enjeux et le paysage r\u00e9glementaire.\",\"datePublished\":\"2021-03-12T13:52:21+00:00\",\"dateModified\":\"2021-03-12T14:38:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\"},\"wordCount\":174,\"keywords\":[\"Digital platforms\",\"Advertising\",\"online advertising\",\"Online harms\"],\"articleSection\":[\"Plateformes num\u00e9riques\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\",\"url\":\"https:\/\/plumconsulting.co.uk\/fr\/online-advertising-navigating-the-issues-and-the-regulatory-landscape\/\",\"name\":\"Publicit\u00e9 en ligne: parcourir les enjeux et le paysage r\u00e9glementaire. - 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