Spectrum licence valuation in Canada

This study, for Industry Canada, valued cellular and PCS spectrum licences which covered the 824-849/869-894 MHz and 1850-1910/1930-1990 MHz frequency ranges in Canada. This was done with a view to determining an appropriate annual fee for the next 10 year term of the licences. Plum examined auction results in Canada and elsewhere for spectrum used[…]

The future of advertising technology

This study, for Ofcom, assessed the future of advertising technology over the next 10 years. The advertising market is undergoing rapid technology-driven change, impacting on the communications sectors that Ofcom regulates. This change has been led by digitisation of content and innovation in advertising technologies and applications on the internet (behavioural targeting, personalisation, new ad[…]