The future of advertising technology

This study, for Ofcom, assessed the future of advertising technology over the next 10 years. The advertising market is undergoing rapid technology-driven change, impacting on the communications sectors that Ofcom regulates. This change has been led by digitisation of content and innovation in advertising technologies and applications on the internet (behavioural targeting, personalisation, new ad[…]

Costs and robustness of possible models for delivery of Public Service Content

Plum was commissioned to produce a report exploring different mechanisms for delivering public service content (PSC).  The report assessed the economic costs of the various mechanisms and their robustness over the period to 2014 (and beyond). The mechanisms considered comprised different organisational forms (private vs. state owned, for profit vs. not for profit) and different[…]