This study, for Ofcom, assessed the future of advertising technology over the next 10 years. The advertising market is undergoing rapid technology-driven change, impacting on the communications sectors that Ofcom regulates. This change has been led by digitisation of content and innovation in advertising technologies and applications on the internet (behavioural targeting, personalisation, new ad[…]
Plum led a large study to develop likely scenarios for the state of the UK entertainment sector in 2028. The scenarios were then used to assess the likely long-term future demand for spectrum from the UK entertainment sector.
Plum was commissioned to produce a report exploring different mechanisms for delivering public service content (PSC). The report assessed the economic costs of the various mechanisms and their robustness over the period to 2014 (and beyond). The mechanisms considered comprised different organisational forms (private vs. state owned, for profit vs. not for profit) and different[…]
Plum provided critical review of a paper by Spectrum Strategy for Ofcom on the Economics of Audiovisual and Interactive Services. Plum’s report was submitted to the Competition Commission investigation of the merger between Arqiva and National Grid Wireless.