Plum prepared a study on the value of the internet and how the new (the internet) is helping the old (the rest of the economy) for CCIA and EdiMA. The study examined the impact of the internet on many diverse sectors, including media and communications. The study was presented at a Brussels launch event.
Plum prepared a study for a Fortune 500 consumer electronics, software and online services company on the app economy in Europe. The study estimated the size of the app economy, but also explored the (much greater) impact of apps use throughout the economy, estimating the benefits of app use in the transport, energy and health[…]
Plum prepared a report for EE on digital inclusion including analysis of the digital divide in the UK and the potential role of mobile devices and touch interfaces in improving digital inclusion.