Online advertising is a key enabler of the digital economy and supports a wide range of digital services enjoyed by consumers today. However, as the industry has grown in size and sophistication, concerns over the harmful aspects of online advertising have put the spotlight on the way in which the sector operates. The fast-evolving nature[…]
Report co-authored with Stephen Adshead Online advertising is now the largest advertising medium by expenditure in the UK, exceeding TV and print. In 2019 it accounted for more than £13 billion expenditure in the UK and had a growth rate of 15% year on year. As the online advertising market has grown, concerns around consumer-[…]
Report co-authored with Stephen Adshead The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds[…]