Online markets

Mapping online advertising issues, and industry and regulatory initiatives

10/07/2020
Project
Client: Department for Digital, Culture, Media and Sport
Author(s): Yi Shen Chan, Tony Lavender, Laura Wilkinson, Aude Schoentgen
Digital platforms

Report co-authored with Stephen Adshead Online advertising is now the largest advertising medium by expenditure in the UK, exceeding TV and print. In 2019 it accounted for more than £13 billion expenditure in the UK and had a growth rate of 15% year on year. As the online advertising market has grown, concerns around consumer-[…]

Online advertising in the UK

12/02/2019
Project
Client: Department for Digital, Culture, Media and Sport
Author(s): Grant Forsyth, Sam Wood, Laura Wilkinson
Digital platforms

Report co-authored with Stephen Adshead The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from online advertising. This work feeds[…]