Assessing the proposed merger between Sky NZ and Vodafone NZ

In 2016, Vodafone New Zealand and Sky Network Television Limited proposed to merge their businesses, and applied to the New Zealand Commerce Commission (NZCC) for clearance. Under the New Zealand Commerce Act 1986, the NZCC can grant clearance if it is satisfied that the Proposed Transaction will not have the effect or likely effect of[…]

Risky business: managing through the uncertainty of Brexit in telecommunications

With so many areas affected by the potential British exit from the EU (Brexit) and the accompanying uncertainty, it is premature to form firm views as to how telecommunications players should react. Impact will depend largely on terms associated with withdrawal yet to be agreed between the UK and EU. Therefore, strategic planning and risk[…]

Competition, mergers and site costs: lessons learned from the iterated cost model

Recently we’ve been working on expanding the capability of one of our mobile network models – the iterated cost (or bootstrap) model. In a nutshell, this model treats buyers and sellers of mobile data as rational economic agents, similar to those operating within digital markets like a casino utan svensk licens, where regulatory differences can[…]

Valuation of mobile broadband spectrum in Taiwan

Plum was part of the study team which advised the National Communications Commission on the auction of the 2.6 GHz band in Taiwan. Plum’s consultants led the valuation work, which employed a combination of techniques including international benchmarking, econometrics, avoided cost modelling and enterprise valuation. The work also included an assessment of the potential impact[…]

Achieving high quality universal broadband in Europe

High quality broadband connectivity for all is central to the European Union’s Digital Single Market objectives. Yet the concept of high quality universal broadband and its relationship to a universal service obligation which includes broadband is ill-defined. In this Insight we set out an economically rational approach for defining and funding universal broadband. This highlights[…]

Would you like Wi-Fi with that? The behavioural economics of bundles

Bundling in telecommunications retail markets is growing, with nearly two thirds of households now purchasing a form of bundle in the UK. Consumer demand is driven by rational and consistent maximisation of personal benefit, and the idiosyncratic psychological ways people actually make decisions. Behavioural economics is the study of economic decision making in the light of[…]

Regulating for Quality of Service in Egypt

Quality of service is one the key metrics by which a mobile service is measured. Improving the quality of service that consumers experience is rightly important for Egyptian policymakers and regulators. Plum’s report, commissioned by the GSMA, explored how quality of service could be improved on Egyptian mobile networks to the benefit of consumers. International[…]