Mapping online advertising issues, and industry and regulatory initiatives

Report co-authored with Stephen Adshead Online advertising is now the largest advertising medium by expenditure in the UK, exceeding TV and print. In 2019 it accounted for more than £13 billion expenditure in the UK and had a growth rate of 15% year on year. As the online advertising market has grown, concerns around consumer-[…]

Status of 5G field trials for connected and autonomous vehicles in Europe and North America

Plum produced a report for the Telecom Technology Center on the status of field trials involving connected and autonomous vehicles (CAVs) in Europe and North America. The report provided a selection of case studies involving the use of cellular technology (4G/5G) in developing: vehicle-to-everything technologies enabling interaction with infrastructure, other vehicles, networks and pedestrians; and[…]

5G spectrum valuation and auction support in Taiwan

Plum, working with the Telecom Technology Center, supported the National Communications Commission on the 5G auction in Taiwan which concluded in February 2020. The work included a review of the auction design and rules, and the valuation of the 1800 MHz, 3.5 GHz and 28 GHz bands to inform on the appropriate reserve prices. The[…]

Understanding video-sharing platforms under UK jurisdiction

Report co-authored with Stephen Adshead Plum conducted a research study for the Department for Digital, Culture, Media & Sport to understand the number and characteristics of video-sharing platforms (VSPs) under UK jurisdiction and the extent to which these platforms are compliant with the terms of the new regulations under the Audiovisual Media Services Directive (AVMSD).[…]

Plum presentation at the 5G Huddle 2020 in New Delhi

Yi Shen Chan delivered a presentation on the subject of spectrum pricing at the 5G Huddle in New Delhi, India. The introduction of 5G represents a step change in telecommunications infrastructure, compared to previous generations on mobile technology. It is imperative that the pricing of spectrum takes into account the economics of 5G deployment and[…]

Road to 5G: calibrating the right environment for Digital India

With the 5G era just around the corner, policymakers around the world have outlined ambitious national objectives for the digital economy. Specific targets are often set for the underpinning infrastructure and India is no exception. The India mobile industry has experienced a series of challenges in recent times – from a protracted price war, market[…]

It is all down to timing – spectrum transitioning

One of the more challenging aspects of spectrum management is ensuring the timely and orderly transition of frequencies where they are awarded to a new licensee. Where the frequencies are being used by incumbents to provide services, and there are no alternative providers or technologies available for end-users, it is particularly important to develop a[…]

Award of 2300, 2600 and 3400 MHz spectrum

Plum assisted CITC with the award of spectrum in the 2300 MHz, 2600 MHz, and 3400 MHz bands. Having cleared this spectrum for IMT use in Saudi Arabia, CITC wished to award this to operators so that they would be able to commence rollout of 5G services and increase capacity of LTE networks. Plum worked[…]