Plum was recently engaged to develop the latest ASEAN Digital Masterplan (ADM 2025). The ADM takes stock of the current state of digital development in ASEAN, and envisions ways for the ASEAN region to deepen its use of digital technologies to spur economic and social development. ADM 2025 was the third strategic masterplan for the region.

Key to developing ADM 2025 was to ensure it was more “robust, innovative and outcome-based” than its predecessors and recognised the additional challenge that COVID-19 would impose on the region. To advise ASEAN, Plum assembled and led a team of experts with a range of expertise in digital issues. Plum identified key barriers and opportunities to greater digitisation across the region, designed a set of Desired Outcomes to deliver on the stated vision and developed a corresponding set of Enabling Actions in support of achieving the Desired Outcomes.

The ADM 2025 can be accessed below.